Ola Tjornbo is currently a McConnell Fellow at SiG@Waterloo. Ola has been deeply engaged in SiG’s case writing project, helping to develop a SiG case writing template to assist researchers and practitioners in utilizing a social innovation theoretical framework to look at and understand examples of innovative projects. Ola has also begun to put the template into practice and is currently developing two teaching cases based on a series of qualitative interviews conducted in British Columbia in April 2008. These cases tell the stories of the Great Bear Rainforest, a region of old growth temperate rainforest, and Ecotrust, an organization committed to helping to build a ‘conservation economy’ in BC. They are both examples of how social innovators are combing the goals of environmental protection and community economic development to build overall sustainability.