Fireside Chat with Eric Young: The Shock of the Possible

Ric Young, SiG@Waterloo Fellow and President of E-Y-E The Social Projects Studio™ speaks about profound social innovation and the shock of the possible, as part of Net Change Week, hosted by our partners at SiG@MaRS.

Eric Young, President, E.Y.E. | The Social Projects Studio™

For over twenty-five years, Eric Young has been at the vanguard of social marketing, a discipline focused on the development of strategies and campaigns to promote social change. He is the founder and president of E.Y.E., an agency that works with leading government, corporate and voluntary organizations to address some of the most pressing issues facing contemporary society. Young has been the architect of numerous campaigns for changeä and social innovation projects in areas ranging from health, environmental sustainability and ethics in sport, to citizen engagement, corporate social responsibility, community development and global humanitarian relief.

He has written and lectured extensively throughout North America on the challenge of change, and the remaking of community in the 21st century.

He is on the faculty of the Boston College Centre for Corporate Citizenship. His current voluntary roles include: membership on the board of Ecotrust Canada, the Canadian advisory board of Right To Play and the editorial board of the Social Marketing Quarterly. He is a fellow of The Royal Society of the Arts and a member of Massey College’s Quadrangle Society. In 2008 he became a fellow of SiG (Social Innovation Generation) at the University of Waterloo.

Bill White

William White is the retired President of DuPont Canada and a member of the Board of Directors at MaRS. He held a variety of global business unit leadership roles in his 34 years with E.I. DuPont de Nemours (Wilmington Delaware), including Titanium Technologies, Chemical Solutions Enterprise and Safety Resources. Prior to his 2006 appointment as President of DuPont Canada, Mr. White worked across the corporation leading programs focused on growth through marketing and sales transformation, developing emerging markets, and step change business strategies. He is currently a partner in CBW Associates a Canadian business consulting firm. A graduate of Purdue University, he is a 2009 Distinguished Engineering Alumnus and chairs Purdue’s Mechanical Engineering advisory committee.