In this third post from the ‘Notes of a Newcomer’ Blog Series, Clara meets with Sunshine Chen
Click here to read the introduction to the blog series.
Author: Clara Bird
Insider: well known and knowing
I am set to meet Sunshine Chen at Hannah’s Bella Bistro in Uptown Waterloo. I arrive early and wait for Sunshine outside the restaurant, listening to music and taking in the surroundings. Hannah’s sits on the east side of King Street North, slightly up from the base of the hill that begins at Erb Street. On the opposite side of the street you can see Waterloo Town Square. Both sides of the street are lined with an eclectic range of establishments, from high fashion boutiques to low budget Asian eateries. Living in this Region, it doesn’t take long to figure out that this is, for many, the “it” neighbourhood. With CIGI, RIM, the universities and the Municipal and Regional governments nearby, Uptown Waterloo has seen a renaissance of shops and restaurants to meet the tastes of students, university faculty and staff, famous visitors, up and coming tech folk and well established business and government people. I muse at the effect, wondering if it’s another clue to understanding this place. Because, just like the majority of the clientele this neighbourhood serves, it feels both promising and transitory.
Sunshine arrives and we go inside. Hannah’s Bella Bistro is spacious, with high ceilings and a roomy floor plan. It is colourful, artful and inviting, yet serious about its food. Once we are seated, Sunshine immediately inquires about me, my job and my reason for being in Waterloo—ten minutes later I find that I am still prattling on. In his job for his company, Storybuilders, a communications and media firm, Sunshine does a lot of interviewing, and he is clearly a skilled listener who is interested in people and their lives.
A young girl walks by and Sunshine says hello. Minutes later, a woman comes over to the table. Sunshine introduces her as Hannah, the chef and owner of the restaurant, and says: “Since we are talking about social innovation, you should meet Hannah; she started this restaurant when she was 25 years old, just this girl with dreads and a belief about how you create an environment that is both creative and ‘out of the box’, but also a comfortable nice place for people to stay.” How interesting I think; there’s that theme again of striving to be very open to the new but remain comfortable and familiar. Hannah laughs off Sunshine’s characterization of her and these two chat about mutual friends for a while, leaving me to the side, to listen.
I get the impression that Sunshine is well known in this town. He seems to pride himself on knowing the people and the places that make up Waterloo. From their brief conversation, I gather that Tuesday is a 2-dollar taco night at Ethel’s and there is live jazz every Friday and Saturday nights at King Street Trio. I am learning that there is much going on in this town that exists almost “underground”; but knowing the right people gets you access to an insider’s vantage point. I guess this is true of any community, but I wonder, is it more true here in Waterloo? Before I can share my thoughts, Hannah heads back to the kitchen and the food arrives. I set aside my own wonderings, and turn back to hear more of Sunshine’s story about his city.
Arrival: knowing your context and meeting demand
Sunshine is a compelling narrator. He describes his life like a series of detective stories. There is always a challenge or mystery, a clever detective who gathers the clues, and an ingenious answer that solves the case in the end.
I ask him to tell me about how he came to be in Waterloo and he explains that he has an uncle who came to school here and his grandparents decided to follow. His parents came to join the family when he was a small child. He goes on to tell me that his grandparents used to own a convenience store near the University of Waterloo. They noticed an increase in Asian clientele and soon figured out that their store was the only one around to stock instant noodles. Subsequently, they suggested that his parents start a Chinese restaurant to meet an obvious demand for Asian food. His parents opened Sunshine Express many years ago and it continues to be a success today.
Afterwards, I recognize that this seemingly unrelated story about his grandparents is meant to be a clue about the entrepreneurial spirit of the community. Further, I can see that Sunshine’s story of his family’s arrival and successful installation in Waterloo introduces his own story and, moreover, the one he wants to tell about this community. As he begins the story of how, as a young man, he ended up staying in Waterloo, despite his firm intentions to leave, I feel as though Sunshine is making a case for Waterloo and a personal appeal to me, not as an individual but as a young person. Clearly, attracting and keeping youth in this community is an important piece in his puzzle for building a bigger and better Waterloo. He gives some voice to my earlier sense of a “promising but transitory” feel to some of Waterloo’s population.
Home: embracing the spirit of “Why not?”

Framing his tale, Sunshine tells me that Waterloo has a place in Samuel Bronfman’s story: “It’s where he placed his biggest bet.” Sunshine explains that during the 30’s when prohibition was enforced in the United States, Samuel Bronfman bet that it wouldn’t hold, and he bought the Joseph E. Seagram whisky distillery in Waterloo. During the entire time of prohibition, Seagram continued to make whiskey, and when prohibition broke, Joseph E. Seagram and Sons was the largest whisky maker in the world.
Sunshine reveals the relevance of this to him: “Even though I didn’t know that history then, those buildings, the warehouses, were huge in my own personal imagination, because as a kid I would regularly ride down Erb street, right up next to them. They were part of my childhood imagining and understanding of this city.”
Moving forward, Sunshine tells me:
I was in Architecture School when Seagram decided to close and tear down its buildings. At the time, i had started doing my thesis and was looking for a topic. i didn’t want an exotic locale for my thesis because I was gearing up to leave when I finished. This was going to be my last eight months in Waterloo, so i thought: “Why not pick a local site? Then i am out of here! i am destined to be in a big city!” So, i decided to do my thesis on the development of the Seagram land.
During this period, across the country, everyone had the same question: “What is the future for downtown centres?” With this in my mind, i completed my thesis—and it made this strange proposal. You see, i was watching and i started to understand what anchors this community: the University. I wanted to figure out how to get the university into the core. i proposed building a convocation hall that would double as a convention centre for the high tech industry. i suggested building a hotel and residences in the “barrel warehouses.” Also, I figured that if you are going to create a venue that is going to showcase your best and brightest, then you need the best and brightest to be here. So i proposed research institutes and think tanks.
I am impressed by Sunshine’s foresight and ingenuity and I ask him whether his academic supervisors were similarly taken with his ideas. He tells me that they were sceptical; in fact, he was heavily grilled in his review. He explains that despite being interested in his idea they just couldn’t believe that a university could anchor a downtown. “They were all from Toronto so they didn’t really get Waterloo.”
This last thought is interesting to me. The University of Toronto is nestled right in the centre of Toronto, so clearly Sunshine’s professors were familiar with universities anchoring urban cores. I imagine that Sunshine is suggesting his professors found it hard to imagine Waterloo as a similarly designed city, perhaps because of the “small town” feel of this region, while in fact Sunshine’s vision for Waterloo is as a growing and busy metropolis, not unlike Toronto. Later in our interview he speaks to this directly, but for now, he comes back to his story:
So the day i defended my thesis, The Record announces that the City is buying the land but they have no plans for it. Despite my reservations (at that point i was set to leave and go to work for a world famous architect in Kyoto), my mother convinced me to call the City and propose the idea. The response was that they couldn’t afford it, so i let the idea drop. After all, i had Japan.
Around this time, Sunshine continues, his friends recommended he talk with visiting economics professor, Larry Smith. The two hit it off and Smith called the City on his behalf. The City called the next day and agreed to come and see his model at the University. He gave them his proposal, careful to relate it to them using their language and to appeal to their needs and concerns. At the end of the presentation, the officials called for the city truck, packed everything up, and invited Sunshine to present to the City’s senior management team the following day.
Sunshine tells me that the first question that senior management asked him was where he went to school, and when he responded that he had graduated from the School of Architecture, they asked him if there were other people like him there. He replied with a definite “yes!” Shortly thereafter, explains Sunshine, the City offered him a job to help them figure out what to do with the Seagram land.
So he stayed. I ask, half joking, whether the prospect of a steady income convinced him to stall his departure. He confirms this, laughing, but tells me that what actually persuaded him to take the job was home, it was a sense of home, of doing something for his home.
It’s an intriguing and remarkable story. I wonder what gave Sunshine the courage to keep pushing, at times defiantly. He reiterates again: “I had Japan and [nothing to lose], and remember, I went through the Co-op Program at the University. So, why not?”
Why not indeed? Like the current motto of the University of Waterloo, Sunshine’s story of how he ended up staying in Waterloo is filled with the spirit of “Why not?”: a maverick, risky, defiant, inventive and playful attitude towards life. It also alludes to the importance of connections, of recognizing windows of opportunity and anticipating what’s to come. Further, it is a story of hope and optimism and a love of home. Trying to separate out what of this belongs to Sunshine himself and what is characteristic of this community, I question Sunshine about the relevance of the School of Architecture and its Co-op Education Program in his story and that of Waterloo.
By way of an answer, he relays a conversation he had with the president of the University over breakfast. I am struck by the double message in his statement; it is clearly about Co-op’s influence on its students, but also again, about having significant alliances.
The President: What do you think about Co-op?
Sunshine: Can I speak frankly?
The President: Sure.
Sunshine: Look; the U of W creates the best street fighters of the academic world.
The President: What do you mean by that?
Sunshine:The feedback we get from employers is that given a choice between a Waterloo student and one of their own, they will take one of us any day. They say: “You just know how to work, you have enough experience, you know how to get things done and you don’t know what you are worth.”
The President: That is really interesting. What do you think of the Co-op fees?
Sunshine: Honestly, I will pay the price of admission and, if you give me the credits [I need] and leave me alone, I will find my own jobs when I am finished.
I am amused by his bravado and ask Sunshine to elaborate on this conversation. He tells me that the experience of Co-op at the School of Architecture is totally decimating because there is a hugely unrealistic amount of work to do and because the students are largely left to their own devices, isolated from others students and the rest of campus.
Though difficult, I think Sunshine is saying that this kind of experience builds amazing resolve and self-reliance. In the real world, this translates into a feeling of being very capable and creative, able to go above and beyond what is expected.
The other side of the story: isolationism
But there are negative connotations as well: “The School moved to Cambridge to pioneer. They like to be pioneers, but what they sacrificed was that they left Waterloo at the moment when the culture and the infrastructure were reaching maturity. They lost the opportunity to connect with people who are creating new buildings and advancing new ways of thinking. It is odd for a School of Architecture that is supposed to design buildings for the larger society to be kind of anti-social.”
This is the first time I have heard Sunshine be overtly critical of his alma mater or the town and I think it’s because, like the professors he spoke of earlier, the School of Architecture contradicted his vision to urbanize Waterloo. Arguably, however, the School’s move may have this effect in the long term for the Region, as Cambridge grows and attracts a more diverse set of citizens. In the short term, however, it could be seen as isolationism, something that Sunshine is clearly fighting against. This is perhaps the flip side of the self reliant, independent and maverick spirit Sunshine champions.
Place: what makes this community so innovative?
Sunshine has a way of tying his stories back to his main argument, in this case, the merit of the Waterloo Region. He tells me that the Co-op model of hard work, struggle and self reliance typifies what goes on in the larger Waterloo community. “What is really fascinating is that every time people decided that they were going to take care of themselves, they found answers to things that are much more universal.” He cites two examples of what he feels were new and innovative initiatives: the very first offering of a Peace and Conflict Studies program at the University of Waterloo, and the grassroots beginnings and corporate success of the locally launched Home Hardware franchise.
In Sunshine’s words:
This is a place where we get to experiment.”
I ask Sunshine what he thinks allows for this capacity for experimentation and self reliance. He gives me an answer which he says is only part of the equation and it highlights an important ingredient he had only spoken about indirectly up to this point: the power of connections.
If you stick around in a community long enough, things kind of emerge. At some point, Paul Born of Tamarack Institute and John Colangeli of Lutherwood, two locally based, very successful social innovators whose programs have had immense impact way outside of this region, called me into a meeting for an idea being developed called Leadership Waterloo. That experience opened my eyes to the fact that no one is more than a phone call away in a community like this. In some ways, it’s a small community, a tight-knit group where things get done on a handshake and relationships come pretty easy and hold a lot of weight.
I suggest that perhaps this might not be everyone’s experience, but Sunshine seems to dismiss this: “Well, it depends on where you hang out. I will let you in on a secret and it says more about Waterloo than about me; the most cosmopolitan place in Waterloo is Chapters (book store).” He goes on to tell me about an experience he had recently. He was in Chapters over the Christmas period and noticed that both Malcolm Gladwell (author of Tipping Point and Blink) and Mike Lazaridis (Founder and CEO of Research in Motion, inventor of the Blackberry) were in the store. Seizing the opportunity, he introduced himself to both of them, and then, introduced them to each other. He finishes his thought by saying: “This could never have happened in Toronto.”
I am inclined to agree. Sunshine describes himself as a connector, and I can see why. But, as he has done throughout our interview, he takes no credit, instead attributing this unlikely happening to the specific community environment that is Waterloo. He appears to be fascinated with what he sees as its innovative, entrepreneurial nature, but he admits to not having figured out why it’s like that. He reflects: “This is the question, this is what is fascinating; maybe it’s the Mennonite roots, the working together...” Yet for all his history and experience here, he’s not completely sure; after all, it’s hard to really see yourself or your own reality clearly. It’s typically a blind spot.
Next: the making of a metropolis
Despite repeatedly telling me that he has been trying to leave for years, I can tell that Sunshine is dedicated to Waterloo and will probably stay. Sunshine’s stories of Waterloo in the past and present seem to be infused with his belief in its future; he is committed to helping transform Waterloo into a metropolis. He muses about what it means to be a big city:
When you are in a big city you have no choice but to interact with other people, they are in your space and you are in theirs. Suburbs are different, they are all “this is my castle.” This is funny because people always say cities are more impersonal and smaller towns are friendlier. It isn’t really that way, is it? So this is the challenge, how do we make people feel that it’s okay to get messy, interact and get out of their nice bubbles?
Sunshine is busily tying to do this. He talks about an event he has begun holding at a house. It’s a cultural potluck that is about bringing people together who otherwise would not be in the same place. He invites me to come sometime. His company, Storybuilders, and his work with the cultural initiative, Neruda Productions, echo this kind of perspective. As he puts it: “I still believe that design and architecture have a role to play in enhancing culture, but that before we can get there, we need to bolster the culture itself.”
My interview with Sunshine went on for more than two and a half hours and felt more like a conversation. Since then, I have encountered him several times, and in many ways I think of him as exemplifying what this community is all about. His own story, as well as his thoughtful insights and infectious optimism, paint a picture of a place uniquely capable of supporting its citizens through strong connections and a maverick spirit of entrepreneurship and self-reliance. Yet, perhaps because of its seeming preoccupation with independence and “the Waterloo way,” it still feels like the “big small town” that Lynn described. But from his stories and his manner, I get the impression that Sunshine is a keen barometer of social and cultural shifts and that his vision for the metropolis of tomorrow is not far off. The increased immigration and diversification that Lynn spoke of will result in a new landscape for Waterloo. The question is what will that future landscape look like and how will the community weather the journey forward? Perhaps the metaphor of an adolescent fits: full of growing pains, still hankering after childhood, yet being propelled forward despite itself. Will it resist? Will it embrace change? What kind of adult will this region become?
Click here to read the next post in 'Notes of a Newcomer'.
If you are interested in obtaining a hardcopy of the book, please contact the SiG office at 1-519-888-4567, Ext. 32525 or info@sig.uwaterloo.ca
About ‘Notes of a Newcomer’: The ‘Notes of a Newcomer’ project began in late 2008 and is both an investigation into social innovation at the local level and an exploration of Waterloo Region specifically. Told through the experiences of Clara Bird, a young person newly arrived in the region, it was also an opportunity for SiG@Waterloo to build, and build upon, its relationships in the local community. As a result of the exploration, a book was published consisting of a series of interviews with community members. Through the ‘Notes of a Newcomer’ Blog Series, we hope to share these stories with you.